Christy Barnes on Positioning Your Franchise Marketing to Win Loyal Customers
The Art of Franchise Marketing
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How to Track and Improve Your Franchise Development Campaigns
We do a lot of digital marketing on the national level. We are doing connected TV advertising. And we don't have locations in every single market, even though we have a lot and we're growing. So that's where we've really focused on is digital so that we can get specific with we're only targeting these markets with the money that we haveso that it's being spent most effectively.
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