5min chapter

Hidden Brain cover image

Creatures of Habit

Hidden Brain

CHAPTER

Science and the Hidden Brain

When it began in the 19 nineties, only eight % of the us. Population realized that they needed to eat five servings of fruits and vegetables a day. Wendy wood is a professor of psychology and business at the university of southern california. She says corporations are increasingly drawing on insights about habits to influence their work force.

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