
The Reid Hoffman Story (Part 2): Make everyone a hero
Masters of Scale
00:00
How Did PayPal Really Win Over eBay Customers?
PayPal CEO: "Our real first goal was just simply persuading them. There was okay to leave running" Reed fed eBay a constant stream of alternate storylines by which eBay could emerge a hero with PayPal's help. Customers' overwhelming preference for PayPal made it diplomatically difficult for eBay to oust them.
Transcript
Play full episode