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The Reid Hoffman Story (Part 2): Make everyone a hero

Masters of Scale

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How Did PayPal Really Win Over eBay Customers?

PayPal CEO: "Our real first goal was just simply persuading them. There was okay to leave running" Reed fed eBay a constant stream of alternate storylines by which eBay could emerge a hero with PayPal's help. Customers' overwhelming preference for PayPal made it diplomatically difficult for eBay to oust them.

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