Ep 243 - Midtown Athletic Clubs | Re-Imagining the Fitness Industry | Richard Earney
Escape Your Limits & LIFTS
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The Fourth War, Isn't It?
I tried to ago last at at the bue, and she had this concert called drunk yoga. It was very clever, because it in a great marketing message. And what you focus on is there's this thing called the fourth wall - which is a terminology they use in theatre where you've got the audience and the actors. But when you're out of your comforts on, you're more likely to do something that you wouldn't do if you feel as though you know what's going on. I think if you can link tha mental and physical together by getting people that wouldn't normally join the studio, yes, trying to speak to new people. We would never have had verman
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