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#283 - Jordan West - Ads & Marketing 101
DTC POD: How The Best Brands Are Built
How to Retarget Your Leads
When you're retargeting, it's more about saying we've got this opportunity. We know this is a lead that's come to our site is familiar with our brand. So when we remind them, we may as well be able to point out some of the things that are on their mind,. maybe preventing them from buying and speak to some of those concerns. And then, so then let's talk about the next step. Once you've set up retTargeting, imagine we're growing a little bit, we're seeing some success there. If you had to pick one, are you starting on Facebook or meta? Are you starting on Google ads for rettargeting? Like what
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