26min chapter

The Knowledge Project with Shane Parrish cover image

#201 April Dunford: The Marketing Expert

The Knowledge Project with Shane Parrish

CHAPTER

Navigating Product Positioning Challenges

This chapter examines common misconceptions in product positioning and the disconnect that can occur between a company's perception and customer understanding. It discusses strategies for startups to establish niche markets and the complexities of B2B versus B2C decision-making processes. Through various examples, the chapter highlights the significance of clear communication and evolving product strategies to align with market demands.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode