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26min chapter
The Marketing Expert: A Masterclass in Strategic Positioning | April Dunford
The Knowledge Project with Shane Parrish
Navigating Product Positioning Challenges
This chapter examines common misconceptions in product positioning and the disconnect that can occur between a company's perception and customer understanding. It discusses strategies for startups to establish niche markets and the complexities of B2B versus B2C decision-making processes. Through various examples, the chapter highlights the significance of clear communication and evolving product strategies to align with market demands.
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