The paradox is that people want to do something and don't want to do it at the same time. Digital technology has unleashed a series of latent, powerful psychological forces. Our motivations for using something will change over time as we use it. The book aims to help people unwire a series of habits with technology.
BJ Fogg is a pioneering research psychologist and founder of the iconic Behavior Design Lab at Stanford which has taught everyone from the founders of Instagram to the leading technology ethicist Tristan Harris. In this episode Fogg speaks to Carl Miller about his new book Tiny Habits, how he cracked the code of habit formation and the potential dangers of unleashing behaviour design on the world. See more about the book here: https://www.amazon.co.uk/Best-Sellers-Books/zgbs/books
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