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#592 - Richard Shotton - 8 Fascinating Psychological Biases
Modern Wisdom
Food and Drink: Setting Up Positive Expectations
There's a whole body of work around the idea that what we experience when we drink or eat something is partly what we expect to experience. People do not objectively weigh up the chemical constituents of a food, you know, they're eating with their mind. So it's very, very important to set up positive expectations about a food or drink. That could be through price, it could be through the way that you serve the product, the care and attention, the twine. But you've got to set up those positive expectations.
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