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Episode 18: Chris Kane's Mission to Kill Bad Supply
Marketecture: Get Smart. Fast.
Google's Open Bidding Turns Off
The trade desk has done a very effective job of writing the playbook for what a thoughtful SBO strategy looks like. But every other DSP is very, very, very far behind where the trade desk is. Google's open bidding in a sense was a another way in which the bitstream was being duplicated. For a variety of reasons, both financial and strategic makes a lot of sense to turn off the open bidding connection.
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