276 - Sales New Role In The Modern B2B GTM | B2B Power Hour
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Is There a Difference Between a B M and an Enterprise Outbound?
Chris: Can ers be effective on their enterprise outbound if marketing is still on the m cl hampster wheel, or if they're still doing sort of traditional marketing? Like, are sellers straiht jacketed by poor marketing? Or is there some room to manoeuvre as companies evolve ther go to market? There's plenty of organizations out there that are running an outbound, enterprise outbound motion. And then they buy an a b m platform, and they run display ads that nobody ever sees. You get better recognition and better performance on outbound when people know you and like youh.
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