I've seen two or three suicides in the industry over the last decade of founders whose businesses were failing, and they just made this horrible final decision to kill themselves over it. And so founders need support. They need encouragement. They need a warm ear. Maybe you crack open a bottle of wine and buy em dinner. Maybe you give em a foncle, give em an ata boy, ot a girl, give m a pat on the back and be there for them. Youdont wanto be annoying. Youdon't wanto be frustrating. Just take the failure, take the loss, and understand that, you know, you're part of hitting a big winner"...

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