3min chapter

Digital HR Leaders with David Green cover image

People Analytics, Now and the Future: Insights from Wharton PAC

Digital HR Leaders with David Green

CHAPTER

The Rise and Fall of the People Analytics Field

In the early 2010s, under the stewardship of Prasad Sethi, Google took people analytics mainstream with Project Oxygen. By 2017, a study by the Corporate Research Forum found that 69% of organizations with 10,000 employees or more had a people analytics team. The age of innovation saw people analytics shift from being a supplementary function within HR to a core component of the people strategy of the business overall.

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