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Creating, Acquiring, and Scaling Brands - Arash Azarbarzin - CEO of Highgate

Masters of Moments

CHAPTER

The Heart of Hospitality

This chapter explores the critical elements of a welcoming atmosphere in the hospitality industry, highlighting personal experiences that shape a guest's stay. The speaker shares their unique journey from aspiring pilot to hospitality leader, emphasizing the significance of genuine engagement and positive team dynamics. Additionally, the chapter discusses the importance of internal growth, clear expectations, and a supportive workplace culture in driving success and customer satisfaction.

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