Building a Successful Dev Tools Company

"So much of what goes wrong in tech is that we are like novelty seeking people. And building a strong business is boring as shit," he says. "Once you start getting product market fit, it feels easy because a good UX researcher is going to give you incredible information" He adds: "If you choose not to act on it, instead to keep trusting your gut, you're going to get further and further away from the people who want to pay you."