ShanghaiZhan:   All Things China Marketing, Advertising, Tech & Platforms cover image

Opening the Mailbox: Branding, Retail, Livestreaming, Media & More: Stephen Drummond

ShanghaiZhan: All Things China Marketing, Advertising, Tech & Platforms

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Emerging Trends in Health and Wellness in China Post-Pandemic

This chapter explores the impact of the pandemic on health, wellness, and personal care trends in China, focusing on the rising demand for self-care products and online health services fueled by an aging population. It also highlights a cultural shift towards family-oriented dining that emphasizes value and enjoyable experiences over luxury.

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