How do you set your product marketing team up for success? Find out with Alexandria Snow, the customer-first marketer who knows exactly what you need.
Alexandria is a sales and marketing technology consultant and product marketer with more than nine years of SaaS experience.
She and Daniel dive into conversation about her unconventional path to marketing, why you need to know the business you’re in just as well as you know the customer, and the challenges around how product marketers are viewed in an organization.
Follow Alexandria:
LinkedIn: linkedin.com/in/snow-from-marketing
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LinkedIn: linkedin.com/in/daniel-murray-marketing
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Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com
Timestamps:
00:00 Intro
01:43 Not The School For Marketers
02:53 How I Think About Product Marketing
05:58 The First 30 Days
09:10 Product Marketing: Bridging The Gap
10:27 The Identity Of A Product Marketer
12:36 Don’t Wait To Hit The Go Button
17:17 The Marketing Hill I Would Die On
19:48 Choosing The Right Words
22:45 The Importance of Personal Brand
5 Steps to Think Like a Product Marketer: Tips and Strategies to Increase Product Sales
Understand Your Customer: Research and Analyze
Identify Your Customer’s Needs and Wants
Create an Engaging Marketing Plan
Develop Your Product Offering
Implement and Monitor Your Plan
