4min chapter

Podcast Marketing Trends Explained: Data-Driven Podcast Growth Strategies cover image

How We'd Spend $500/$2,500/$10,000 to Grow Our Podcast (& the Lessons You Can Apply to Any Budget)

Podcast Marketing Trends Explained: Data-Driven Podcast Growth Strategies

CHAPTER

Innovative Strategies for Audience Engagement and Data Collection in Podcasting

This chapter explores the strategy of creating a bonus episode featuring a personalised message from the host to inquire about listeners' backgrounds, in addition to sharing links to surveys for collecting qualitative data. The hosts recommend utilizing distinct links for tracking audience sources and interests, as well as integrating polls in newsletters and podcast notes for collecting feedback and conducting sentiment analysis to enhance content quality.

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