4min chapter

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#296 Bernard Arnault (The Richest Man in the World)

Founders

CHAPTER

The Discontent Between Rachamier and Arnall

Bernard O'Nalt was the first commercial sale of Dior Couture. He reorganized part of his empire according to a well-tried technique in order to raise capital. The book goes into great detail about this. Bernard believed in his plan so much that he kept buying even at record prices. And what's crazy is his adversaries see the jump up in price and they sell.

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