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Tips For B2B Software Marketers -- Chris Voce // G2
MarTech Podcast ™ // Marketing + Technology = Business Growth
The Pressure to Communicate Value Early and Often
The majority of respondents are looking to see an ROI. That puts a lot of pressure upfront in this often falls on the shoulders of marketers too that I need to be able to demonstrate value early and often. There's four buckets of value you mentioned: cost savings, risk mitigation, growth and strategic value. It is important for marketers to try to think about which one they fit in.
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