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15. Was advertising better in the past?

Future Proof

CHAPTER

Craft, Advertising, Craft on the Newer Platforms

What does craft mean in that context? That's so interesting. I mean, tiktok is not home to the rubbish advertising commercial. It's just dead in the water from the start. You have to be fresh, you have to be interesting. Sometimes it's the zip geist. And i honestly, we're talking about billions now of medeor impressions because it helped that he was singing along to a fleetwood mack song.

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