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Are You Putting a Label on Your Deal?
The only time a label could ever potentially be kind of productive is like if you weren't actually listening and the label is indicates that you're not listening. The con what would make it bad? If it's just so absurdly obvious, that there's no insight in your label at all. As soon as you're demonstrating an awareness or a subtlety or an insight, either to you or to them, now we're making progress.