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Acquired

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Facebook's AI Revolution: Early Insights and Strategic Focus

This chapter explores the pivotal challenges Facebook faced regarding platform ownership and its subsequent pivot towards artificial intelligence in the early 2010s. It discusses the establishment of a dedicated AI lab, the investment in machine learning for enhanced services, and the company’s strategic positioning in a competitive landscape. Emphasizing the profitability of AI applications, the chapter illustrates how Facebook's early focus on AI has secured its competitive edge in the social media market.

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