2min chapter

The Ledger Podcast cover image

#66 Storing the value of attention in digital objects w/ Derek Edwards

The Ledger Podcast

CHAPTER

The Story of Mr. Beast

The power of attention-generating activities and the ability to have an audience completely converge around what you're doing, a single human in real time. But it still is, you know, bagged down by like third party platforms. Spotify artists only take home 8 to 12% of every streaming dollar that they generate. YouTube creators are only taking home. something like 30 to 40% of every dollar that they generated. And I think what Web3 introduces is nothing about the distribution qualities of the internet has to change in terms of generating attention.

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