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5min chapter
233 – Sorry We Suck: Domino’s Pizza
Anecdotally Speaking
The Unconventional Redemption of Domino's Pizza
This chapter explores how Domino's Pizza rebounded from a 2009 PR crisis by candidly admitting their product flaws through the 'Sorry We Suck' campaign. The strategic shift towards authenticity not only attracted media attention but also resulted in significant sales growth and restored brand trust.
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