Is Your Playbook a Living and Breathing Document?

Your play book is much like your position in you messageing one of several living and breathing documents that has to change and evolve over time. Certain things might overtime resinate less o the audience, maybe because our customers are busy or because we're talking too much ad maby. We actually have to address and adjust the number of channels that were leveraging for a given launch. And so i think it's important to think about those pieces. The other thing that share sot of like, generally, got like, owned channels, obviously,. You've got organic channels, i sa, paid channels.