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19min chapter
The £100m Brand Man: 17 Unknown Ways To ACTUALLY Secure a HUGE Exit + “the EXIT world has COMPLETELY changed… Multiples of revenue is DEAD”
HUNGRY.
Navigating Competition in Coconut Water
This chapter explores the competitive dynamics of the coconut water industry, focusing on strategies to sustain market share against giants like PepsiCo and Coca-Cola. It emphasizes the importance of customer loyalty and brand integrity, recounting Innocent's rise and the lessons learned from competitors' mistakes. Additionally, the chapter discusses innovative expansions into complementary products like coconut oil and bone broth, illustrating how these decisions resonate with evolving consumer preferences.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode