How to Do Value Based Pricing with Ron Baker
The Recognized Authority
00:00
Is There a Correlation Between Time and Value?
With subscription, i guess the first thing to say about subscription is it's a payment, usually monthly, but not necessarily. It's a payment for recurring value. And if you look at the number of goods and services now coming on line that are fering subscription, it's amazing. I tin zo who is the founder of zora, which is a subscription base where platform that allows subscription businesses to do all the accounting and pricing and all that. He says in five years time, you won't own anything. You'll subscribe to everything. This is a significant trend. We've got to get away from this mentality of selling services, selling scope for work. With porsh,
Transcript
Play full episode
