26min chapter

Notus & Friends cover image

The Lean Startup - Eric Ries (FULL AUDIOBOOK)

Notus & Friends

CHAPTER

Unlocking Engines of Growth

This chapter explores the growth challenges faced by startups in different industries and the concept of 'engines of growth' that can drive sustainable success. It emphasizes the importance of customer engagement, retention strategies, and actionable metrics in revitalizing business trajectories. Additionally, the chapter discusses the transition challenges startups face when targeting new customer segments and the necessity of tailored acquisition strategies.

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