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Podcast 22 - Merchant Funded Rewards

Loyalty Wired

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Um, Is It a Good Thing for the Industry?

"I think ultimately, like it will drive more innovation. So I think it's a good thing for the industry to think so," he says of card linking. "The main change there from what we've seen is just getting the retails on board." He adds that with online sales and open banking 'it's a much more difficult sell because number one, you don't get as much data'

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