Top of funnel is critical for testing out the insights that matter and the channels that convert. Mid funnel is the content that will live in something like an onboarding email flow. Finally, there is brand building, the stuff that fills all the channels that you think of for traditional content such as Twitter or TikTok.
Today, we'll talk about content. Two of the most asked questions we get are "should I create content?" and "if I should... what the heck should I say?"
Creating content feels daunting until you realize the best way to create content is to not create content. We go through how to do that, leaning on a few examples and a content generating framework. We also crown the best burrito in NYC.