How to Create Useful Content (feat. the "creating content by not creating any content" method)
Idea to Startup
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How Do I Create Content?
Top of funnel is critical for testing out the insights that matter and the channels that convert. Mid funnel is the content that will live in something like an onboarding email flow. Finally, there is brand building, the stuff that fills all the channels that you think of for traditional content such as Twitter or TikTok.
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