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The Dispositional State of Sacrifice Around Ecology
Until lots of people are doing small things, which change their attitude, you haven't got the dispositional space in which a politician is able to make a longer term thing. So we've got a big project, a narrative project running at the moment, where we're trying to gather small stories of things which have made a difference. And so what you want is the system to micro-nudge itself towards a different state,. right? and a major argument we've helped in the down history on this was Peter Bell who said, you don't yell, you're measuring the dispositional state - then yank it back.