With word of mouth, you have that that exists. But people's opera systems haven't quite ubdatidto the modern tochnology. And because actually people are finding more similar people to them on line, the word mouth spreads a lot faster. So i call it kind of word of mouth two point o,. Think about how this is going to get placed when it gets put in a group chat and think about every marketing activity around that. A good example would be, you unbundle word of mouth so you've all of a sudden got beat a b word of mouth which is slack. How is can be presented when it appears in slack? Or what's that? For the rest

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