With word of mouth, you have that that exists. But people's opera systems haven't quite ubdatidto the modern tochnology. And because actually people are finding more similar people to them on line, the word mouth spreads a lot faster. So i call it kind of word of mouth two point o,. Think about how this is going to get placed when it gets put in a group chat and think about every marketing activity around that. A good example would be, you unbundle word of mouth so you've all of a sudden got beat a b word of mouth which is slack. How is can be presented when it appears in slack? Or what's that? For the rest
Description:George Mack is a creator who writes about the intersection of mental models, marketing, and technological tools and tactics. His marketing agency “Multiply” has helped grow some of the fasted growing businesses in the world backed by VCs like Stripe, YC, Sequoia, and LVMH.
Show Notes:
- Specific knowledge and technology
- Rise of TikTok
- Bringing people closer to tech
- Regulation slowing down tech innovation
- High agency filters
- A self-made teenage billionaire?
- New forms of education
- Word of mouth 2.0
- The best marketer doesn’t look like a marketer
- Elon’s 21 second pause
- Optimizing for luck
- The smart friend razor
- Superpower in being weird
- How to build a porn site
- Assess others to assess yourself
- The issue with personality tests
- Advice to the young
Books Mentioned:
- Zero to One; by Peter Thiel
- Tao Te Ching; by Lao Tzu
- The Bhagavad Gita