Google’s game-changing ad policy + Michael Dell on “Play Nice But Win,” stories from building a computing giant | E1293
This Week in Startups
Confronting Advertising Fraud
This chapter analyzes the complexities of advertising fraud in online campaigns, highlighting its severe impact on advertisers compared to traditional metrics. It critiques the outdated strategies of traditional brands and discusses the need for collaboration and adaptation in the face of changing consumer preferences for ad-free experiences.
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