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[The World of Chinese] Barbe-queue forever: How social media hype changed Zibo

China Stories

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Zubuaw's Tourism Boom

The Chinese city of Zubuaw has become famous for its barbecue. The local government and businesses have quickly realized the economic potential. Buses take tourists from the train stations straight to the city's barbecue hotspots. People start queuing at 3am and wait until 10am when they start handing out table numbers.

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