2min chapter

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069: The alignment problem (not the AI alignment problem)

Trigger Strategy

CHAPTER

The Slow Path of Innovation and Market Discovery

This chapter explores the difficulties teams face in driving innovation, contrasting the slow nature of product development with the brisk pace of advertising cycles. It features a case study illustrating the frustration of a product manager whose promising project was abruptly canceled, emphasizing the need for patience in discovering market opportunities.

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