How Lindsey and I Approach a Topic

Chrisman Porter-Baguski: We always begin with what we call like a burning question. A burning question is something that we both, we or the client don't know. Do you create a custom team for each project or do you rely on yourselves to do the work? "We often say like 90% of the success of a product is determined before you even start," Chrisman says.