3min chapter

2 Pages with MBS cover image

74. How to Begin IV: Taking Small Steps with Ainsley Brittain

2 Pages with MBS

CHAPTER

How to Fire Bullets and Fire Cannonballs

Jim Collins of Good to Great Fame explains the process of figuring out strategy. He says most people don't fire enough bullets and fire their cannonballs way too soon. Excavating your history isn't only about catching that glimpse of U2.0 as powerful as that is. It's also a way of better quantifying the risks you articulated in the previous chapter.

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