20min chapter

The Tim Ferriss Show cover image

#496: Marc Randolph on Building Netflix, Battling Blockbuster, Negotiating with Amazon/Bezos, and Scraping the Barnacles Off the Hull

The Tim Ferriss Show

CHAPTER

Strategic Choices and Brand Building

This chapter explores the pivotal strategic decisions that an emerging business, particularly Netflix, must navigate between immediate success and long-term vision. It highlights the challenges of naming the company and the importance of trademarks, as well as recounts significant encounters with industry giants like Amazon. Through personal anecdotes and reflections, it underscores the entrepreneurial commitment to innovation and problem-solving over mere financial gain.

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