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Go-to-Market Plays #4: How to Execute a Comeback Campaign

The Marketing Millennials

CHAPTER

Crafting Gentle Invitations in Win-Back Campaigns

This chapter highlights the significance of a consistent tone of voice in win-back campaigns, focusing on Slack's successful gentle nudges to reactivate inactive users. By using in-product messages, Slack illustrates how a friendly approach can enhance customer engagement while maintaining brand identity.

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