The ESG Solution That Makes Financial Sinny

Jason: I think there's a conflict right now where shareholders or stakeholders more broadly are saying, why are you investing ESG if it's not actually adding to profit? Right. And what we've always leaned on, it's really where the company started was, yeah, we have all these ESG benefits and we help you track what you're wasting so you can reduce it. But there is also a fundamental cost reduction by implementing technology as well. We found that having both of those things may sit a very sensible technology to implement. It does both things. It's not a green premium. They're not paying more to meet their ESG goals. They're actually saving money and meeting