Creating Awesome Email in 2023
The Digital Marketing Podcast
How to Manage Email Frequency
In terms of managing the frequency that we send emails, if you've got any sage-like words of guidance and advice, I know that's a really big topic but let's just delve into that a little bit. It depends how desperately they are to meet their targets. The problem with emails is so effective, even if you do it badly, you tend to create a really nice ROI,. apart from it gives you the license to continue to basically over-email people. This is becoming a major problem.
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