The Full Ratchet (TFR): Venture Capital and Startup Investing Demystified cover image

Investor Stories 428. Trust and Integrity with LPs, What Churn Reveals About Founders, and Building True Differentiation (Ralston, Abel, Shen)

The Full Ratchet (TFR): Venture Capital and Startup Investing Demystified

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Values, Trust, and Customer Churn Insights

Rusty Ralston discusses values, trust, and long-term LP partnerships while Godard Abel explains why asking 'why customers churn' reveals product weaknesses and improvement opportunities.

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