2min chapter

Equity cover image

Found: Has Rippling won? with Parker Conrad from Rippling

Equity

CHAPTER

Unpacking the Marketing Strategy Behind Rippling's Visibility

This chapter delves into Rippling's distinctive marketing strategy, showcasing its notable visibility in New York subway stations despite a limited budget. The discussion highlights the company's emphasis on research and development over traditional marketing, resulting in impressive sales performance despite lower brand recognition compared to competitors.

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