I'm the Beneficiary of Your Head Start as a Founder, Right?

If you're early, it's still incredibly expensive as a founder. You don't have the money to educate the market. Culture has to come second in a startup. Products require product market fit - customers must be willing to accept and use your product. If they don't pay for it, you lose. The first milestone is a start up founder, if your buildingProduct Market Fit: Are leads going up at the top of the funnel? Is conversion rate improving? Is annual at value improving? Is time to clothes going down? Those are forward indicators of product market fit.