Is It Easier to Sell a High Ticket Thing Than a Course?

Elizabeth (Lizzy) Goddard is a UK-based online business strategist and educator for entrepreneurs looking to simplify their businesses for maximum success with minimum effort. Over her five years in business, she’s helped over 9,000 students learn how to do business the easy, fun, and profitable way. 

Lizzy has grown her business to multiple six-figures - all while breaking almost all of the marketing “rules.” A self-described “email marketing nerd/tech geek/affiliate marketing lover/mindset magician,” her end goal is to always help online business owners have more fun, make things easier for themselves and implement faster. 

Lizzy lives outside of Nottingham, UK, with her wife and two young daughters - after they go to bed, you can find her watching trashy TV and answering questions on Facebook. 

In this episode, Lizzy and I had a truly raw conversation on parenting, adoption, and business. Lizzy very generously shared the challenges she faces running her business and raising a family. The Convertkit queen shares how she effectively grew her business with Convertkit, using it as a tool and then as a platform she could grow her expertise around. Lizzy also shares how she makes massive sales with evergreen funnels, how she made sales from over 20 different courses and in a year, and how jumped from charging $347 to $5,500 in six months.

“Money doesn’t help everything.” - Elizabeth Goddard

Connect with Lizzy:

• On her website
• On Instagram