4min chapter

Lochhead on Marketing cover image

155 Content-Free Marketing: How the Marketing World Got Duped into Saying Nothing Everywhere (Snow Leopard Book Excerpt)

Lochhead on Marketing

CHAPTER

Content Marketing Is Growing Faster Than Ever

The content marketing category is a four billion dollar industry. It's estimated by 20 24, the content marketing industry will grow another 270 billion. The fact that most content marketing is garbage represents one of the greatest marketing opportunities of our time for those willing to buck current conventional wisdom. And the economist calls off footing to som chapter three, content free marketing,. how marketers got duped into saying nothing everywhere and why it's a legendary opportunity.

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