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How Morton's Grinder Made Money
I was met with a lot of doubt and I asked some friends, Hey, would you come work with me on this? A lot of people turned me down. So the costs weren't that high other than and the serving costs were not that much at first. But quickly the complexity kicks in and we needed to find ways to monetize. You know, fortunately I wasn't paying Scott for equity. Morton was getting eventually what the deal I had with Morton was a rev share on the ads that come in. And it was just the three of us really.