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79 - Why Influenced Revenue is a Dangerous Game | Kyle Lacy (CMO, Lessonly)

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Influence Revenue

Marketers are so focused on the end result, like, the qualitative stuff is superimportant. I believe in it a lot. It's how i know our organic strategies ore working,. How i know our thought leadership strategies are working. Yi: The problem with influence isn't that your chate, well, it is that you're chasing influence.

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