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TIVP031: The Trade Desk (TTD): Heir to the Programmatic Advertising Throne? w/ Shawn O’Malley & Daniel Mahnke

The Intrinsic Value Podcast - The Investor’s Podcast Network

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Decoding Programmatic Advertising

This chapter explores the transformative role of Trade Desk in programmatic advertising, acting as a neutral platform for ad buyers to optimize their campaigns. It discusses the intricacies of the digital ad marketplace, including the competitive landscape and the challenges of programmatic ads, as well as the importance of reliable metrics. The chapter illustrates the evolution from traditional direct negotiations to advanced advertising technologies, shedding light on the complex dynamics that shape modern advertising strategies.

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