Is This Book Going to Give Away All Your Trade Secrets?

Psychologists’ research has found that it’s not the nuances of policy debates that drive voter behavior but instead how voters feel about candidates and political parties -- and whom they trust to share their values. Drew Westen, PhD, of Emory University, talks about how emotions drive our political behavior, what makes for an effective political speech or ad campaign, and what role political messaging may be playing in shaping our increasingly polarized public discourse. 

Links

Drew Westen, PhD

Speaking of Psychology Home Page

Learn more about your ad choices. Visit megaphone.fm/adchoices